مدير أمازون مصر ومؤسس Iron Mist: كيف تبني براند يكتسح السوق؟ - مع شادي مبروك مؤسس

بناء براند لمنتج غير معروف ليس مغامرة عشوائية، بل معادلة دقيقة بين الفهم العميق للسوق، وقدرة حقيقية على البيع قبل أي إنفاق إعلاني.

في هذه الحلقة من بودكاست من التانك إلى أمازون، نناقش الفروق الجوهرية بين السيلز والتسويق والإعلان، ومتى يكون الإعلان أداة فعالة، ومتى يتحول إلى تكلفة بلا عائد.

نتعمق في دور مهارات السيلز كعامل حاسم في نجاح أي منتج جديد، وكيف تؤثر طريقة عرض القيمة على قرارات الشراء وبناء الثقة مع العميل.

كما نكشف الحقيقة الكاملة حول التسويق عبر UGC،
هل هو أداة نمو حقيقية أم مجرد موجة عابرة،
ومتى يمكن الاعتماد عليه لبناء براند مستدام
بدلًا من نتائج مؤقتة.

🟠ضيوف الحلقة:
⦁ عمر الصاحي – المدير العام لشركة Amazon Egypt
⦁ شادي مبروك – Ironmist
🟠تابعوا جميع حلقات Amazon.eg الساعة 9 مساءً على جميع منصات بزنس بالعربي وأمازون وفعل الجرس علشان ما تفوتكش أي حلقة من الموسم الأول من بودكاست #من _ التانك _ لأمازون

Chapters

• 0:00 فكرة المنتج وبذرة الإطلاق
• 5:12 اختبار التوقيت والموسمية
• 13:30 بناء العلامة يبدأ بالقصة
• 17:34 تحديد الجمهور بالتقسيم الذكي
• 22:20 من شخصية العميل إلى الانطباع الأول
• 27:36 صياغة الحل وربطه بمشكلة حقيقية
• 31:20 تموضع بصري واختيارات تغليف
• 39:24 متى نطلق المنتج ومتى نؤجل

Transcript

SPEAKER_01: 0:36

Anna but reach out to the cool influences about a bat low home private haga one two three four people influencers or anamatamatic as an influences at the mathematical UCC.

SPEAKER_00: 0:53

Adam of the car, man, Amazon Delakyum Amazon Mr. Mahuda is the Maguda Hateback, Surah, Zaviter.

SPEAKER_01: 3:03

Wanna Sarah Hokmashlianifil marketing, Kula Hagabut Shofaka Visual, but has no opportunity. Taban can watch the Nak Launch product Zaidala in the demand alive for safe highly, Bizat is sehell, so far rule, Hagadinas safe octoon and shitta, first and it laad the owl safe, Sharcetta, Amalt launch the product, will handle business blur. Oh, Bzop. Tell the Octor skills for detail. Munkin had the re kull sula, inazanafsel product to bardu in a festni. Taban. Fekra commandanaklama big brand, already established product that credibility alive, andasbi di haia toba. Bas ana floof ana eyes awareness, lahaga gdida, eyes are of ness and if you haga small rink re spray, spray, hat roshu, hat is tagdemuzei, bi kulli kalamda, flecher and also fikra nice. Fashanto was solha, time customer education, the same budget, kibira, lil awareness, badan anel sales.

SPEAKER_04: 12:29

Bazot Makutchmak me, makanchmak investors.

SPEAKER_01: 12:36

Bordo, ana ashan borduk will budget makan chikbira or kula haga fana kuta baron ads fill sales will awareness fanafat. Fa Yani Otobar nana barri targetal customers loma ready but aware bell fikra beshakisaria. Uf nafia ashambordeshula nitna wahna team u Shagalim Mawad, fa ederna nechna naamildup shakisaria gid them. Bus fa fa knack to build brand batatak, woof nafal pioneer fasuda and y hagagdida mhm godovmas, fa tabantaul wahda maltaha, faedi l'hetalya ativdal batatak, ayvdal naslam tokurf spray bakilhdoom, I give it maga hatal ism bordukeked, no asal hag.

SPEAKER_00: 13:15

Ay trivi bas memon.

SPEAKER_04: 13:18

Kilmit brandedira, and uh of cormohtalifa yani ebran. Fine lugu, yani msha, entamukit noza yanibrand.

SPEAKER_01: 13:28

Brandi story. Uh yeah el brand flawful Benzweliana heya story, inta eyes Yani Il brandab Biamel eyes yo sal e beat kalem zei. Wada bi amabni u balisha, wobi amabni ala il target audience lora yhlo. Fantalezen folkkar anorahlimin, fa kalemu zay, basakli amilzei, loanel brand amlze, flau flakher logo, will chutut, will alwen, will brand identity, visual identity, toba and btifre, walakin lau mafish brand story whatha, wo f target audience wada anora yhlu, uh definitely called them shla.

SPEAKER_04: 14:03

Tavunta Zay Ehkilial to Fasil Zay Bitibnial brand flawalya nin shitu zay, la manahata into la m shamel, me shagib chirkat vira m borra, mishaamel drop shipping meshaamila ander. Gita k tort and hamel branded eze, le na bordu kalibalak anamasalan tahtil bit andi fi tatarba makway. Aye fluhoswa, Mel Hari Mshalba, Rush, ala kula omiswa rusha alaqua stanna Mishhafokor keda anda ultum had the rogal wehlasana equilib god Mishal Rusha la kula Famunkenda um can you afuckart fi at my team il at my team is a tibnon mald, and shit is elk fi.

SPEAKER_01: 14:47

El fakakula will haga but fokar ana an a hameli and a babia. Anadulati bafokar uh los the rink release pray or spray, bakil dum. Fanadulati eyeshouf anaroy me. Anamasalan, wa had me the target audience the Anambahabishil Makwagil and anabansandul Hagas and the Wadita Mukuto Andu Matuya assassin, Mkanto. Anam Sharoha Gibel Hagamanu, Wala Hatakam of Tel Fun Gib Hag, Arafile Bas Dimushkela and Hirkeda. Anabhabus suffer gid, weani kashabeb and suffer baself safe, been safer gono, been ruhubnigi, alotuli and have to suffer, hiat Nasarya, wo hatalomish bin safer, henna anakulyom bas has bashasop bentafanumisharfashabadri, uh mislehe, fabagri, ftaman of duma tum karmish, fishwat, and aktamhagazek. The ritmilhaya of some basaria get done, besed Nis Balgilian Loa Zanzi. Fa Falau Betidris, L target audience. Kedakeda finas, oh, finasb Isaal Haga, Mefash Khasra Wahd, Fadamish audience. Lenana Falflachra na Badil, Lil Makwa, Badil Saria, Mabidish ill one hundred percent Tata Makwa, Faniza Shochs, L Hayatusaria Shochs Ill Lbegri, Ilbisafer, L Hattalaum Suffer Masalan, Mabatlish Had the Brakis Awi Hattalahoa, Bihabhaga, Neat, Mafashwala Kassra, F Sofer, Atlafsa Kala, Tim Fat Libis. Bunana Allah Hagak Tirman Fi Masan Geographical Smentation, Psychographical Segmentation. L psychographical segmentation, the target in S Bunan ala, ltimamed bataitom, uh lhagataloma bifakarufiha, awutamin biha, bad kataal behavior segmentation, behavior bitahoma bihabul night life masan, behabu isaru, bihabu, l safar masan, behavior bitao, uh engage chopper, behabi, striktir online. Fa fabel segmentation, Tamil target audience, bad matemal target audience aloa naskitir, aloma masan range, kazaal kaza, aw kaza segment target um masan anandil omhet masalan will uh will nasalteku iludum l at falaha umarahim adrassa, al hagadida segment kibir, fe masalan shabeb, fada segment tiny, bad kedab Tamil Ba Cosmer Persona. Cosmal persona to buttargim andasdul, Fashwahe, I'll come shokhs and a kalim. Ashanti Tamil content, Iba Mwagga, Lis Shochsa, Lhoa, Biumasil, L target audience, I will magmua kibira lana target.

SPEAKER_04: 17:36

Abel Matinsel Bel product the shekel out of customer betaak, I will amil Ukta Shaft Badha in the la Mishdal Mijel the Sahla Sahagatani Badima Garrupt.

SPEAKER_01: 17:50

And the ka F D Gidden, Anna could Salah Badat could target mainly El Shabai.

SPEAKER_04: 18:21

And uh first impression I want to do.

SPEAKER_00: 19:36

Um, Faker Lib Sawa Bia Hatal keywords online when it's a very good thing. Il Tefkirta Dratian Khaz the Khal town Hapniba Haget Howalize, and Muntag Gdida Howali will haged the Kula has us in the Il Tefkir Mabnalla Sachale Mushkila Moguda, Ayre Bahala Halmin, Arif Aiza Hale Hazay, Aki Hairsal Ralatat Beshakli Mem Bas and Fikret in Nintendo Men Lochto, or Haget Muksen, Fahaged Tefkira Habsan.

SPEAKER_01: 21:57

Of not slot with Fokker, Phil line of business betal detergents, Masalanduham Kalaman Iron Mist. Fa iron mistrwaff hated the detergent. So uh laundry smart solution. Fab Tibdachuf tahut Tamil Hagas Mat Thazabo sorry, Tibdachuf Kulil brands, illi uh financial segment da. Al one amlit zai, shakumlzei, il hagel appealing customer shampel akher, my fashion dak uh to hot masalan uh haga fousta hagget, shaklam telefollis, fanasm near fus tom aslo. And fash masalan, amil da wib aluni marov shalun ebasani beij mas. Beij da biuhi masalan bhaga hashab luxury masalan circuit toshti bot masalan fa mainfashana amil haget uh haga commercial awi keda bej fa cart. Awaist with any mismehaslam malhata dihtra lunless withaban. Less word with the luxury wakar border.

SPEAKER_00: 23:28

Oh, hata share of Isaac's chuh hagam telephone. But yeah could be a good thing. But sifnafsura teta, for corarot lee. Widian augber hagatil and chuf, the las of nest tiram up to be behind.

SPEAKER_01: 24:24

Ah, thehaya call to Bardo Maudal and Zemanak to Bakalamodo launching product knaps. Anna Bordo for cart emta launch, imta Hanazil Hagadi, uh mean, bit kalim mean, Zob Sanit Sanatari.

SPEAKER_04: 24:46

Tobichuf sellers k tier cool seni fet. Whomby a little product launch, I won't be nezil montag.

SPEAKER_00: 25:00

Well like tier uh in shirk of Nazar Montag maptash life. Munken short and haggir cussa kulaha. Besifnafs right about we could details it out we must an order, Tana Nephred and um example ten horse.

SPEAKER_01: 29:21

Anna Bahok Mushori Fil marketing, can handi links, fill heta deep salaha, fab data masona. Keda keda mdual samples will n will kimiatul hagaddi, la femasona suero, tether neta mela kimyatu, kitir. Watla labudin flabu. Uh anab.

SPEAKER_04: 29:38

Mukani uh tool talani msel khamsinhet.

SPEAKER_01: 29:41

Ah, msinheta mukim mayam tin. Hell mukani the magba or com suhera z Idi. Ukeda kedazbeli meam tin orana ku to mukana eko weh de idea. Satabataklifeta ala swah, keda keda lamab launch product, uh will batch diptiba binzbeli giveaways. Anal meo khamsin dol kulum wasatohum asakutaum ka samples, nazala, influencers, wala, l ugc, lea, tiny face banan ababda a launchel product fa fa hey Iw will step uh keta keda f investment tight hot, fiflusat hotta, mish doesn't flu kiti with must na yola k minimum chamas talf, femusona al emoq's btita elf, femusana mq'san niskataf. Wa elf mishla mura, yani alfa hatta lau laul product da uharas tushme filmeom u ku misharfmasan di ba imta al alha biomasam f talachurf sana basebba salhusara yani mishhata. Belez dopele fa fababinisbala mason.

SPEAKER_04: 30:42

Tovinta how t uh aknatl in nessel influencers kidongal mak hagazekashani sawa n diha winta fila mandex.

SPEAKER_01: 30:53

Uh fi influencers biahdu flus mina, hadalao ho startup who local business who had the babda ufinas kitir mohtara mokwa isinu wa lit ni mahtara me. Fla flakba shogluye. Finas tanya bit habit se had fa ana badata reach out likulil influencers, bakalem kulin nes, ba batl home private ana andi kazao babda haga, one two three four, fa la finas kitir sadat ni filawal menil influencers ufna sata na kanandi bordu links filheti bhogmashog. Sarah. Bus who anamata matchana l PR will influencers ad matamata l UGC. Lea haga sahla, kana hadiamila dwwati wahi aslan la a wimital product user user generated content, lowa l muhtawa, lbiamilul, bani adam to be.

SPEAKER_04: 31:38

Lola Amelia na gate kata Igab ni l ta mila or forgot in this word of mouth, but sala swezap to a secana high tetla aasan minil content user generated actor many shirk any are f low hold much or bottom haga and then I'll Amazon benec lower reviews.

SPEAKER_00: 31:59

Uh how would my shirk telat can could uh the Jeff Bezos?

SPEAKER_01: 33:34

User generated content. Buying something, I and can ho a mustach de Melaidi low user, Lama Bikalaman experience, uh shit, truth that the Karmash or the other. Fahina, Bibda Falan Nast Harak Oct, Delwati, Delati Bal impact tal UGC, Aqua Biktier, Min El influencer marketing, that's so tomal as Mitsurfali. Will it name Surafali Marfik?

SPEAKER_04: 34:08

Basana feature the cat kitir wardock in our feature cat kitir ho a misha besat a soil shai's marketing. An eyes abia, telly alen gib kaza, abia kaza. I shan el marketing dham about Dor Shah I'll miss it. Awareness, oh my kaza or el Kaza conversion. How am I separate? Hell da Tony Halls.

SPEAKER_01: 34:50

Conversion deep stage.

SPEAKER_00: 35:37

But I'll be able to do it. Advertising brands, I'm alarm biology, khalot dabsara kaza, wa biyamil kaza, mayizat kaza, u khoshtiri. Al marketing in haga uleq tab interleti eyes khalot, bitwakar khalot biyamedi, mahteg byamir we head, walitnin, walatelet. Fa tithayel inwasan antak talatarba khalat went to be karin khalatot. Lobbi sambu inbound marketing, you know, and away bags blamidin, you hush wa il malumet, il mahte naway the reh coror hoy I zin every muhtalfina bata mem, marsh in tall advertising diamond be how no to a we know an iceang.

SPEAKER_01: 37:26

Ah, akbar celebrity, aktor had the alibu uh trendy gibulak, had tallow da, mishai ha'alak aroai flech, marketing demon be fogkar, hell deh, fil marketing budget the tati. Hello and aroi, level conversions will hold. Uh advertising, occtor trend, oze man, and we're not going to be able to short and short tank or you're home nest or had kidnas at Faragale, Sabedifil Shirkadi. Ayesh ala social media, but Sanahlap Shakamuhtal. Ayes Bafel or com will insight, so Hagazakeda and user but an abanazal stories lap mish kedahals, an axe data maybe wordu, yanni sh uh missahla, but small at all with a camera and dish muskella. Bus makuntish uh mustab and anamarwah dominas social media page of plata and had the mist mustawab and nanawish maruf uslow yanafiona for breakup uber recabambi, fabi busilikeda, one shovtak fear off second fee. Aslan, fru and shovtak television. Anamarovs and plato television and hagm zuhurtaban ho la impact filled but riak bira get them short tank uh howim can say Amazon Fatiti word. Amazon fetiti into heavy user Amazon. Anam Bagip Hattal Anna Sabi Sabalaman Massa Baza gib Haga grocery Fabatlum Amazon Tigili. Uh Mishwar Aglematal Buda, who Sabagip Hagatalia Fana Kula Hayati and a fan diha and a Mishadas Amazon Basanafalan, heavy user Amazon. Fantatosa la hadard alium product, fan to add for marketplace, forced to buyers the get them. Hot it nafsak for the spotlight moroa. Nafs and ficker has a short tank. Anna Moro Ada. Services the Lana Demaha will case study Anabanis Belly Bordu Anna Seni Zoyer. Fana Shabebel if Seni Bashufum Kitirsu hobby Iisin Grabbo Iz Nameluhaiga okay that Fanakut Bahawal Bordo Nana example hell will shabeb Noma Ibdao yit Haraku Yaham Maudwa Mish Mustahahil or Hydi Mukin Anna Anna Hadduat has analys uh analysis bahulas three to eel who must defiha opportunities learning her a fadikan border haga m shagani get the nanas and to la product to become product loach.

SPEAKER_04: 42:42

And a game general manager Amazon, lent either na vegetal actier.

SPEAKER_01: 43:13

Alhamdulillah had them sustainable. Biden and a fellow products range naf diversified range, ill hagatanial not so need a lot.

SPEAKER_00: 46:50

Thank you all.

SPEAKER_04: 46:51

Shadi Homer and Haberskurku for Naytilha, we are not a tiny of him stable on this mana kulhir.