الابداع كميزة فارقة لمديرين التسويق

نوضح كيف يتحول دور التسويق مع زيادة الـ seniority من التنفيذ إلى التفكير الاستراتيجي، ولماذا التحليل والابتكار هما قلب الشغل الحقيقي. نفكك الفرق بين التسويق والإعلان، ونربط الأدوات والأتمتة بالاستراتيجية بدل الاعتماد عليها كحل سحري. 
• معنى اختلاف الأدوار مع التدرج الوظيفي في التسويق 
• أهمية مهارات التحليل وتحليل الأرقام والسلوك 
• الإبداع كحل للمشكلات وليس كزينة للحملات 
• حدود الأدوات و e-commerce automation أمام غياب الاستراتيجية 
• فكرة local flavor داخل الشركات العالمية 
• الانتقال من red ocean إلى blue ocean كميزة تنافسية 
• الفرق العملي بين advertising و marketing 
• الفارق بين marketing manager و marketing director من حيث المسؤولية 
• اختلاف الأسواق والمنافسة عبر شمال أفريقيا وفئات المنتجات 
• الاستدامة كجزء من تفكير الشركة والاستراتيجية 

Transcript

Analytical Skills That Actually Matter

Creativity As A Problem Solver

Tools And E-Commerce Automation Limits

Global Brands With Local Flavor

SPEAKER_00 0:20

Khalien Ulenu in the Kent Mudir Taswe Alam Akhtelef Dharagat l-Seniority Moss al-Taswita low filakr matayat muhaddad quaes and tamunk and nakentafile khallis tam il-kulil mutlubana ka mudir taswe Alasil Kulin Hanaarf Naleman Malum Khadnahtalaftahlil Malum Bas fil echir hollis fi herafayapini and nakintar of the halil al-malumet. Uptaraf and nakintat hadidal on motilim wudowtarf the hadidl for us alfisu. Mazamatasweed up to a bad bukur sanagai, a w il forasilatalah. Dal tasui biamal kid. Behina allat trends. Il lihtalif, il bihasal, mishfidah. Ma inamunki kun we had and do analytical skills after Mitaini. Khudruta at Tahlil, Witahlil Al-Arkom, Witahlil Al-Muhatayot Muqtalif. Walak falah in Tahtosal nafsil mu'hassala, and nulmante adi al mateadi ul mante adi for us. Alhaloul Hena bevena creativity. Al Halul Taswhaya, alit Halini and Nanaraf, and Nana and Teza Hazir force. And Teza Hazir has sataswiki. Al tools, mutaraf alem sha nihtelefale, mukkat kun ik telef it means and wea tools. Yani zamin makanchi fags ma e-commerce, nahardafi e-commerce automation makanchu wa good zamin, kwaez kunam negzil brigal khmur, kwaiz, walekin automation ma good, you kun la tools, walekin al hulululit tasukeya, al strategia tasukeye. Ele lesin tkun mutas kama ken a shirka, umatikah shirk, shirka alameya, walekin lesi mkun laya flavor uh suul mahalli. Faheya takhli ideya andal namati. Hatiba fal ekirus zembiola you ticked all the boxes. Ameltu kulla matluba kemudirta sweeb in nakintamaldawa amalta dawalta da kin al hululul taqli day orhaloul taqli day. Asahil helik. And nakinta badalma truhl hlul ku lahred ocean kulinas batamela, truhla blu ocean. Awana zayema sam miha, basana S flau tabir haiba anif shuya, and nana kullinas betala fukhoroba nahraf khoraba. La wastakhudab lovs dana lovsha anif shuya, but's flef how will tugged linafsakil miza tenefuse.

SPEAKER_01 3:21

Minuat nozak ilfar ibin l M Magal l'alan ogel al marketing any fifer ibin l advertising, ilfar ibin advertising will marketing.

Marketing Manager Versus Director

SPEAKER_00 3:33

Type uh Bushua uh bordukat nozari, u khadi yktelefiaya, uhtalifya ness kiti minum nestakalumaya, anabatever andashtakalta advertising, l'fatr mwayan, l'fatr ablum and nana and takhl ila taswe. Advertising uh uh uh khalin and sibu shwaya kan guz m tools lint upastamilha, walekin khalina kala marketing. L marketing ho uh combination ma bein iliptikur science and innovation. La mandexha science lho banabatebru aktor m sitin se bayim filmak, ya ness baker and the regulatas wead no bayam laninit. O ead biyam al uh activation ala digital platforms ekhar asha filmeyam chogulak and seba'inta minit sain film t'hlil arcom. Wice? Abar antawa sul ma l functions al-ukhra. Sa wa can it seleid, sawa can it bea, sawa can it uh beya, ila kiri. Fa guseyyadil hai guze science. Nisamia science. Tigheta swey, uh takehat strategia, lessant kun mutas kama fakir shirk. Kways, uh lawantam shirk, multinational shirkitek. Filekhalas baan, the k shaklita sweet mayan, a witegeh mayan, uh strategy mayan. Hat evident samala tools, was a advertising.

SPEAKER_01 5:16

Marketing manager, marketing director.

SPEAKER_00 5:19

Uh marketing manager marketing manager is shakhsal hoobi mamasulan kota o muntag. Sibekwa and go rof ya. Wellakin khharasput bottl t shtagal be dakek. Beteb the roya tatak beteba. Betebda alahtakbil aksem al ukra butata tawa aktor. Ala mustawa l directorship uh less hands-on but more strategic.

SPEAKER_01 6:15

Hello. Ma ba ech muskiltak for creativity marketing.

Sustainability And Market Differences

Mentorship And Career Growth Lessons

Final Takeaways

SPEAKER_00 6:28

What a hot karate bunan alien kuta should be dak. Andak had the baby hotelak muhototl muntagnefs. Udah al faker hagam hagam na hagatil shirket mukuter mik fi a leywa dokm doorl nord. Leunt uh sodeya temem su and uh shirketa kaweya fialtil stidema. Whomum may stand on the kentatosa la malhaltil stidema, youhada kihota khetani. Fahatak ba'a fi su muqtalif te memen, aho shamal Afrika kullu, morra, yaniman awul morra, and masula on a setti bled duel and tamasula na categoris di kulla beverage juice necks. Que masulan kamasha shintin nofr. Tabanhefi Notta muhtalif and awaya, mishbess if adnessal lintedum wa adil asway and lemukani kun kull su fi humish benefagmasul kutifi winko kulom muhtalifyan bat. Wukul lom Dorga to tenefuse muqtalif. Ukul lom a hematum l strategia benizb shirka, muhtelef. Whenta ta'amalma wahad min uh l uh l president's our rule. I said a kubar gid them for shirk. Tamal maud as they uh sibakba and nanhaw lagba sebatim fadi was to tallim to aslaham lukum wasase. Uh theulin nanakunt uhishetli and nudel nessel nanashtalma abrikeda for mkut makut shtagan nanaksar lobisam muha al-berrier betan nintaptaham anasgedida kways lendukul in nessel nkut stigaltamabli masib masr, fakan bin you wenhu Malakajeda ken the Anja Alakeda Mahmoodiri, uhkamutap shawa can hoa shakhsaya can uh uh tedar tulin nahasa uh send dit ni badashi kways, wa feleh khosalwahad uhakil habais halma anakidan no na telat salin wa kasra dul kanu salin la ma kanu salin. Sagam nal Hagatl lehe bsa kitira nakentatak dan elfari la tahta kahoi.